However, even if you’re already aware that generating SEO is important, without specific key tips and tricks to help you along the way, it’s impossible to improve your website’s ranking. To promote your business’ products and services locally, you’ll need to work out a strategy for local SEO, or “search engine optimisation”.This online marketing tool is essential for the development of your business, whether you like it or not!
However, this term can include a broad range of things.For example, are you currently making use of link-building or regularly embedding your content with keywords?
The first and foremost reason why SEO is so important is that it drives traffic to your website and also generates leads.
The benefits of this are that you’re able to increase your sales. Which is great for business!
Why You Need to Use Local SEO
If you haven’t already realised how to generate leads through local SEO marketing for your business, then you’re about to find out. The potential of local SEO for your business cannot be exaggerated.Did you know 75% of online user never scroll past the first page of search results?
This means, being on the first results page can make a significant difference to your business.
With 64% of local customers using search engines and directories to find local businesses and services,
you cannot afford to miss out on local SEO.
How to Generate Leads
Generating leads for your business lies in making the most of SEO.
There are two main methods which you should definitely be incorporating into your site.
- “Organic search results” – this is links to websites based on a particular keyword.
This is determined by the search engine’s algorithm.
- “Paid advertisement”, or CPC (cost per click), through links at the top of the search engine results page.
However, if you are unwilling to spend money then option number one is best for you.
This option is not easy and does require both time and planning.
But, there are many websites available to you which allow you to find the most useful keyword for your site.
You should also consider using Google Analytics which can help you increase your SEO knowledge through trial and error.
How To Use Keywords
The reason for this is that keywords are the foundations of any effective SEO strategy.However, the best SEO is hidden from online visitors and shouldn’t be obvious to those engaging with your site.
While being in clear sight for search engines, your keywords should seamlessly work with your website.
That is to say, they should not be compromising on the quality of your content.If you use too many of the same keywords then your website will begin to both read and appear as spam.
Using keywords effectively can attract new visitors to your website.Below are seven ways in which you should be using keywords:
- Use “long tail keywords”.
They are keywords that are made up of a three to four word phrase associated with your product or service.
- Don’t just concentrate on a single keyword either.
It’s much better to use several keywords that have a lower SEO ranking than just one that has a much higher ranking.
- Keep your keywords specific.
When people use search engines, they keep it specific.
- Use local words.
Don’t miss any opportunities to make it clear where your business is located.
State exactly where you are, this will improve your SEO ranking when people search locally.
- Do your research.
Before you can know which keywords to use, you need to know your customer well.
The most successful websites with effective SEO spend a lot of time and energy researching the best keywords which will target their customer.
- Be careful not to use the wrong keywords.
If you end up concentrating your efforts on the wrong keywords then you will be missing out on many potential new customers and ultimately losing money and time.
- Your keywords should have a high search rate, low competition and should always be relevant for your business.
Monitor your competitors
Backlinks, an incoming hyperlink from one web page to another, is another great way to generate new leads.Find out who links to your competitor’s website and you can create yourself a whole database of potential clients.
To do this, you can either use a backlink checker or use a variety of tools to bring together all the information at the end.
There’s a whole host of choices, but it’s important to find the right one for you, depending on your preferences and whether you’re willing to spend money.
Don’ts for SEO
there are also many SEO mistakes that should be avoided.
These are called “black hat SEO”.
- Do not fill your website with keywords by using them in every single sentence.
Although this may work for some businesses, your content will likely be unreadable and boring.
- Make sure your content stands out.
That means don’t use the same font color as your background.
- When you pay to advertise on another website, ensure the link is not set to “no follow”.
- Don’t take an article from another website from your blog and rewrite it as though it’s fresh content.
- Don’t copy and repeat old content.
Your content and products need to be unique and new otherwise your customers won’t be interested.
For more information about how you can generate leads through local SEO for your business, get in touch.