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Search engines also look down on placeholder pages during periods where your site may be down due to maintenance, unless you are using correctly set up 301 and 302 redirects. Any other type of redirect should be forbidden as incorrect use can seriously damage your ranking.
Incorrect header codes can also cause issues with search engines and if you have not correctly optimised your site for this, it is easy to overlook an important aspect of your site’s ranking potential. Not every section of your site will be checked by the search engine bots, and incorrect headings on pages you don’t care about may reduce your score.
Most larger corporate sites may have a function that redirects a user, according to their location. For example, a user from the UK will be redirected from .com to .uk, while a user from France may be directed to .fr. This is a very useful tool in increasing local conversion rates, but for search engines it can be quite troublesome – it’s possible that the search engine will only find one of these sites. If your site is slow to load, this too could damage your rankings. Speed never used to be considered, but as user expectation rose, so too did Google’s level of interest.
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